The UN’s Sustainable Development Goals (SDGs) are 17 interconnected goals to create a better world by 2030. Together, they lay out a path to meet global challenges such as poverty, inequality, climate change, and environmental sustainability. These wicked problems are complex and resistant to straightforward solutions. However, the SDGs mean that even small New Zealand businesses can make a meaningful contribution to a better future, especially with the help of a Business Mentor.
Why the SDGs matter to small businesses.
Small businesses like yours help define New Zealand's economy. Collectively, they employ hundreds of thousands of people and include many sole traders. There are 612,417 businesses in New Zealand, and 97% of them are classified as small businesses with fewer than 20 employees, according to www.business.govt.nz.
Strategic decisions in small businesses can have an outsized effect on day-to-day operations, putting significant pressure on business owners. A Business Mentor can help with encouragement and clarity. Furthermore, looking to the SDGs for guidance and inspiration can help improve your efficiency and competitiveness.
Serve consumer demand
Bringing sustainability into your plans can attract more customers. According to Consumer NZ, almost 85% of New Zealanders plan to maintain or increase their focus on making environmentally sustainable food and grocery choices over the next year. One in ten consumers has already changed their spending habits to prioritise sustainability, such as switching brands or products for environmental reasons.
Reduce your costs
More sustainable operations often mean lower costs. SDG 12 targets responsible consumption. This includes buying materials locally, choosing virtual meetings to reduce travel and being more efficient with electricity use. All of these can mean better balance sheets. SDG 17: Partnerships for the goal.
Win government contracts
Government procurement prioritises suppliers who demonstrate sustainability practices. For example, the Government Procurement Rules prioritise low-emissions and low-waste goods, services and works. Aligning with SDGs can open doors.
Focus on goals relevant to your business
Small businesses don't need to tackle all 17 goals at once. Instead, you can start small and focus on what's most relevant to you and your resources. Some of the Goals will align naturally with your context. Here are some examples and what they involve.
SDG 10: Reduced inequalities
- Promoting equal opportunities that are not restricted by socio-economic background, such as when hiring
- Fostering social inclusion through internal mentorship and support networks for your team
SDG 8: Decent work and economic growth
- Preparing young people with skills for decent employment with internships and training
- Contributing to economic growth by developing a skilled workforce
Every organisation interested in the goals should also consider SDG 17: Partnerships for the Goal. It's about collaborating on the goals. You could work with other businesses, education or charities towards a sustainable impact.
Practical steps for integrating SDGs
Small businesses don't need to tackle all 17 goals at once. Start small and focus on practical changes that align with your resources. Here are some ideas.
- Pick one SDG and do it well: Channel your focus into just one SDG to begin with.
- Improve energy efficiency: Consider switching to LED lighting or installing energy-efficient appliances.
- Engage your community: Partner with local charities around projects such as food banks or recycling.
Prepare for future trends
Sustainability isn't just a fad; it's becoming a core expectation for businesses worldwide. Similarly, expectations for ‘climate transparency’ are growing within New Zealand's business landscape. Consumers want to know how much your business affects the environment.
Businesses that start adapting now will be better positioned for future regulations. The Sustainable Development Goals can help. They offer specific directions for small businesses in New Zealand to get future-fit.
Business Mentors are here to support you every step of the way. They offer tailored guidance on managing the challenges and complexities of modern business that has been tried and tested in their own careers. Their support can help you build a resilient business that is prepared for a bright tomorrow.
Registering for a Business Mentor is easy and affordable. A one-off fee gives you access to expert advice for an entire year. Take the opportunity to drive the success of your small business while contributing to a sustainable future for New Zealand.
